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Most Purchases Are Made While Shopping Around, Not From Loyalty

Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion:   Few purchases are loyalty-driven, and the myriad new ways for consumers to judge brands and comparison shop doesn’t seem poised to change that.   To […]

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Why it’s so hard for small companies to compete in the BBQ market.

  If you look at BBQ Sauce products from the world’s largest producer of BBQ which have over a 50% market share in the USA, you’ll notice that BBQ is damn heavy. Knowing this, it is much more cost effective to make it in large batches and send it in huge shipments.   No one […]

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